The end of one year and the beginning of another is often filled with thoughtful reflection and hopeful forecasting. This optimism is somewhat reflective of the optimism we hear from our community of older adults. In our first conversation of the new year, we sat down with a few members…

Alive Ventures was recently invited to participate in a very special opportunity to facilitate intergenerational connection. …

It is human nature to want to be heard and understood. This is especially true for the older adults in our community who shared with us that there are few spaces to bring people together over meaningful conversations where their experiences are acknowledged and valued. Featured feedback “The opportunity to contribute my…

How often do you think about your own vitality? We’ve begun to explore the topic of vitality in later life and found that while the concept is broadly understood, the term itself has many interpretations. Some of the interpretations shared by older adults in our community included; desire, exuberance, enrichment…

In the 1970s the average person was exposed to approximately 500 ads per day. Today that number is upwards of 5,000. In such a saturated and competitive market it can be hard to stand out. …

Do you remember when you were a kid and would call up your friend and invite them to come over and play? When was the last time you did this? How often do you go out and “play” today? …

In later life older adults have accumulated an array of skills and experiences gained from various endeavors and explorations over the course of their lives. …

We recently shared how many older adults prioritize enrichment over commitment, wanting easy to schedule or spontaneous ways to engage in the things that they enjoy and value. …

We’ve spent the last year exploring the ways older adults want to enhance love, work, and friendship in their later years. …