Nurturing Mental Well Being In Later LifeWe’ve been thinking a lot about what vitality means to older adults. Recently, members of our community shared with us that as they age…Jan 25, 2022Jan 25, 2022
Nice Talking to You, StrangerThe end of one year and the beginning of another is often filled with thoughtful reflection and hopeful forecasting. This optimism is…Jan 11, 2022Jan 11, 2022
An Intergenerational Exploration of TimeAlive Ventures was recently invited to participate in a very special opportunity to facilitate intergenerational connection. We engaged our…Jan 3, 2022Jan 3, 2022
The Power of Being HeardIt is human nature to want to be heard and understood. This is especially true for the older adults in our community who shared with us…Dec 14, 2021Dec 14, 2021
What is Vitality?How often do you think about your own vitality? We’ve begun to explore the topic of vitality in later life and found that while the concept…Dec 7, 2021Dec 7, 2021
Context and Content MatterIn the 1970s the average person was exposed to approximately 500 ads per day. Today that number is upwards of 5,000. In such a saturated…Nov 30, 2021Nov 30, 2021
Can Our Older Selves Come Out and Play?Do you remember when you were a kid and would call up your friend and invite them to come over and play? When was the last time you did…Nov 16, 20211Nov 16, 20211
The Vulnerability Hurdle of Sharing OnlineIn later life older adults have accumulated an array of skills and experiences gained from various endeavors and explorations over the…Nov 9, 2021Nov 9, 2021
The Structure For Building TrustWe recently shared how many older adults prioritize enrichment over commitment, wanting easy to schedule or spontaneous ways to engage in…Nov 3, 2021Nov 3, 2021
Out with Commitment, in with EnrichmentWe’ve spent the last year exploring the ways older adults want to enhance love, work, and friendship in their later years. As we looked…Oct 26, 2021Oct 26, 2021
Older Adults Want Beautiful Design, Too.We are learning that continuing to design products and services for older adults as though they are relics of the past is a failure to…Oct 20, 2021Oct 20, 2021
Do we create the future we Want to Avoid?In our conversations with older adults we’ve learned that very few people think of themselves as “old” and often reject the notion of “old…Oct 12, 2021Oct 12, 2021
When it Comes to Connections in Later Life, Let’s Get RealWe’ve talked previously about how friendship discovery becomes more intentional as we get older, and we go out of our way to find…Oct 5, 2021Oct 5, 2021
Nostalgia Doesn’t Equal AffinityIn conversation with members of our Elder Advisory Committee, we learned that although we may have fond memories of products and brands…Sep 24, 2021Sep 24, 2021
Variety is the Spice of Life…and WorkAs we continue to speak with our community about work, careers, and supplemental incomes in later life, we continue to hear that the…Sep 16, 2021Sep 16, 2021
The Chutes and Ladders of FriendshipWe often talk about the importance of friendship, and have shared our perspective on how developing friendships is like climbing a ladder…Sep 1, 2021Sep 1, 2021
Evolving the Gig EconomyWe recently sat down with members of our community to talk about the gigs, side hustles, part time jobs or encore careers older adults are…Aug 24, 2021Aug 24, 2021
The Feeling to be Needed is UniversalWe recently partnered with our friends at CIRKEL to host a co-design session related to our theme of “work”. CIRKEL is a platform which…Aug 17, 2021Aug 17, 2021
The Role of Technology in Friendship BuildingOne of the many things we learned by living through a pandemic is that technology really can do a great job in supporting our…Aug 10, 2021Aug 10, 2021
Representation MattersWe recently shared our learnings about a need for resources to illuminate the opportunities for older adults to explore their unique…Aug 5, 2021Aug 5, 2021